Sleeker styles like those of Jennifer Aniston and J. Lo remain hot and women born with natural curls are struggling to get the style. Almost every company offers styling products or heated tools designed to achieve stick-straight perfection.

But as any curly-headed teen & woman knows, the lightest hint of moisture will send a blown-out do straight back into “frizz city”. That’s why many manufacturers and salons have turned to chemical or other forms of permanent retexturizing to find a fix for straightening strands.

There is now a permanent solution to curly-headed woes. The “Thermal
Straightener” is a straightening process developed in Japan. It is a multi step process that restores and revitalizes hair to a healthier condition. The Price commanded for this service is between $450 to $1000 depending on the length, density and porosity of the hair. A haircut and home maintenance products are included in the package price. Having your hair retexturized is time saving, money saving and provides you with more styling options. No more spending 2 1/2 hours drying your hair. A quick blow-dry for that finished look and your off.

 

Thermal Straightener Consultation

A comprehensive consultation is necessary before booking a Thermal Straightener. During this one hour consultation, a thorough mapping of your hair and all it's properties is done. We explain the procedure to you and answer all your questions. We then wash, dry and flat iron your hair. This allows us to see the resistance or pliability of your hair and it gives you a sneek preview of what your hair will look like. There is a fee for the consult, but it is refunded when the Thermal Straightener is done.

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Frequently asked questions about the Japanese Thermal Straightener:

1. How much does it cost?
The price can range from $400 to $1000. What determines the price is 3 variables;
Length of hair, density of hair and porosity of hair.
NOTE: Our price is an all-inclusive price. This means that the price you are quoted includes, your haircut, conditioning, styling and take home maintenance products. This is and incredible value because the take home products alone are worth about $120. (See more on home maintenance products for Thermal Straightener).

2. How long does it take?
Usually 3 ½ hours. Why? We work with two technicians. These chemicals are very time sensitive. They must be applied accurately, efficiently and very promptly to insure even processing time. On average it takes about 20- 30 min. for processing. Processing time begins when the application of the product starts. At Hair Base it takes two technicians, working in tandem, about 8 minutes to apply the solutions. This insures the optimal processing time for the entire head. Most salons, however, do not have the luxury of working with two technicians. Application time can at least double. This results in uneven processing and less optimum results.

3. How often will I need to repeat this procedure?
The hair that is straightened, will be straight forever more. However as time passes, the root area will grow back your natural curl. To insure straight locks, we recommend touch-ups at the root area every 4-9 months. Very curly textures will need touch ups sooner, and wavy textures can go up to 9 months.

4. What is the cost of a touch-up?
Usually a touch-up on a Thermal Straightener is about $100 less then the original cost. Why? Because we use a bit less product then in the original procedure. This multi step procedure, however, must remain the same in order to have consistent results throughout the strands. It will still take about 3 ½ hours to complete. Most salons will charge a fraction of the original cost but beware! They are applying the straightener solutions and not employing all the steps that set the Japanese Thermal Straightener apart from all others.

5. What product do you use?
We use an authentic Japanese product called “iStraight System”; a revolutionary hair straightening system that can be applied to almost any condition and texture of hair. It is the safest and the most effective straightening system for light curls to the most stubborn curly or frizzy hair.

6. What makes the Japanese Thermal Straightener so great?
Straighteners have been around for decades. But two things make this system superior to the old straighteners.

• The first is use of top quality ingredients that insure maximum performance. There are many other straightening systems presently available in the market, but most are silicone based. Silicone is known to cause damage to the hair in the long run. The “iStraight" ingredients include Ceramides. This is a natural resource that is part of your intercellular bonds. Ceramides keep your hair healthy from the inside out and keeps your hair’s cuticle (or skin) from being damaged. Other ingredients include the finest natural oils combined with mink oil to give the hair a soft feel and a natural brilliant shine.
• The second is the change in the physical manipulation of the hair between the solutions. After the hair is thoroughly prepared for the straightener, the first solution is applied, in tandem, with two technicians. After proper processing time, the solutions is very thoroughly rinsed from the hair. The hair is then prepped again with conditioning agents, dried, and a flat ironed. This is perhaps the cornerstone to the Japanese technique. In natural curly hair, the outside cuticle is shaped to keep the curliness of the hair. The flat iron technique is used to set the hair in the most pristine form and to alter the shape of the outside cuticle (or skin of the hair) to reinforce the new straight form. A second solution is applied, processed, rinsed and the hair is conditioned a third time before final styling. All in all there are many steps that produce stunningly beautiful results! Touch-ups should always follow the same muti-step process. Any thing less is not perfection.

7. Do I need to come in for a consultation or can I just book it?
Because this is a costly and lengthy procedure, booking a consultation is a must. Our consultations are very comprehensive and take about one hour to complete. We begin with a thorough mapping of your curl pattern, porosity, elasticity, areas of damage and strength. We then wash your hair, dry it and flat iron it. We do this for two reasons. One: it allows us to become familiar with your curl’s strengths and weaknesses. Two: It gives you a preview of what your hair will look like with this procedure. The cost of the consult is $50. This fee is reimbursed when having the Japanese Thermal Straightener done. The consult is the best way to become thoroughly familiar with the process, get a price quote and a perfect opportunity to have all your questions answered.

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Before and After Photos

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Before	After	Before	After
Before	After

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C.P.R. Thermal Conditioning:

In 2003, a new Japan Conditioner debuted in the United States. This innovative hair repair system deeply conditions your hair from the inside and outside. This thermal conditioner is the most intense conditioner on the market today. It will re-hydrate and strengthen your hair with such intensity that it can almost bring your hair back from the dead. The process takes about 45 min to 1 hour and involves using several intense conditioning products and a waterproof straightening iron on wet hair. Yes that's right, wet hair! Cost for this service is $100 and includes a styling. Our salon launched this service immediately and is one of our most popular services to date. Results are immediately visible. All hair types can greatly benefit from this treatment.