​As our white hair starts to come in white faster and faster, we are plagued with hiding it between touch ups. New Growth concealers have been around forever, but the product technology has gotten very good over the last few years. Root touch-up products are now available in a number of applications options, but we have our favorite; “Color WOW”. This professional powder compound was formulated to adhere to hair without being sticky or oily and without looking dry. Color Wow's Root Cover Up camouflages your roots for perfect color every day. As an added bonus, get a blond tone and apply temporary highlights for that extra pop of brightness. Pick one up next time you come by Hair Base.

We carry INOA, (pronounced in-oh-uh) and stands for "Innovation, NO Ammonia, Is a very popular hair color from L’Oreal Professional.

INOA provides: comfort (no painful scalp burn) 100% coverage of white, rapid self-emulsifying mixing, respect for hair fiber - leaves hair as smooth as before the color was applied for a soft touch. 
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